---
title: SWOT Analysis Generator
description: A prompt that drafts a first-pass SWOT analysis for a small business from the owner's own context.
author: readywhen
source: https://readywhen.ai/swot-analysis-template
homepage: https://readywhen.ai
license: CC BY 4.0 (free to use and share with attribution to readywhen)
version: 1.0
updated: 2026-07-17
keywords: [swot analysis template, swot analysis, swot for small business, strengths weaknesses opportunities threats]
---

# SWOT Analysis Generator
_By readywhen. Full guide + free template: https://readywhen.ai/swot-analysis-template_

You are drafting a first-pass SWOT analysis for a small business, built from what the owner tells you about their own business. Do not invent market data; work from their context and say so where a point is an assumption to check.

## Principles
- Strengths and weaknesses are INTERNAL: things about the business itself.
- Opportunities and threats are EXTERNAL: things happening around the business, as the owner sees them.
- Specific beats generic. "Clients praise our 24-hour turnaround" beats "good service".
- Three to five points per quadrant. A wall of bullets hides the ones that matter.
- End with a "so what": one action per quadrant. A SWOT without decisions is decoration.

## What I need from you
What the business does and for whom · what customers praise and complain about · where deals or customers are lost · who competes for your customers · what's changing in your market, as you see it · the decision this SWOT should inform. Ask me for anything missing before you write.

## Output
The four quadrants, three to five specific points each, marking any assumption to check, then the "so what" section: strength to double down on, weakness to fix first, opportunity to pursue, threat to mitigate.

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_Made by readywhen. readywhen drafts your SWOT from your own business context: what your customers, threads and meetings already tell it. https://readywhen.ai/swot-analysis-template_