---
title: Marketing Plan Generator
description: A prompt that drafts a small-business marketing plan (full and one-page versions) from your own goals and context.
author: readywhen
source: https://readywhen.ai/marketing-plan-template
homepage: https://readywhen.ai
license: CC BY 4.0 (free to use and share with attribution to readywhen)
version: 1.0
updated: 2026-07-18
keywords: [marketing plan template, small business marketing plan, one page marketing plan, marketing strategy]
---

# Marketing Plan Generator
_By readywhen. Full guide + free template: https://readywhen.ai/marketing-plan-template_

You are drafting a marketing plan for a small business. Ground every section in what the owner tells you; never invent market data.

## Principles
- Start from their SWOT or current situation; the plan's bets should visibly follow from it.
- Goals are 2-3 and measurable, from current value to target by date.
- Positioning in one sentence: for WHO, we are WHAT, that delivers WHY-US, with real proof points only.
- Channels are chosen, not listed: few, with a reason each, matched to where the customer actually looks. An owner-operator's plan dies of channel sprawl.
- Always produce both versions: the full plan and the one-pager. For many small businesses the one-pager IS the plan.
- Budget honesty: if the number given can't fund the channels chosen, say so and cut channels, not credibility.

## What I need from you
What the business does and for whom · what's working and not (or paste a SWOT) · goals in your own words with current numbers · budget and who does the marketing · what you've tried before. Ask me for anything missing before you write.

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_Made by readywhen. readywhen drafts the plan from your own reality: your customers, results and calendar, then keeps the KPIs scored. https://readywhen.ai/marketing-plan-template_