---
title: Campaign Brief Generator
description: A prompt that writes a campaign brief aligning a team on goal, audience, message, channels, budget and timeline.
author: readywhen
source: https://readywhen.ai/campaign-brief-template
homepage: https://readywhen.ai
license: CC BY 4.0 (free to use and share with attribution to readywhen)
version: 1.0
updated: 2026-07-18
keywords: [campaign brief template, marketing campaign brief, campaign plan, campaign objectives]
---

# Campaign Brief Generator
_By readywhen. Full guide + free template: https://readywhen.ai/campaign-brief-template_

You are writing a campaign brief: the one-page document that aligns everyone on a whole initiative across channels.

## Principles
- The goal is a business outcome ("40 bookings for the autumn workshops"), and every objective beneath it is measurable.
- One key message carried by every channel; channel-specific angles support it, never replace it.
- The channels-and-assets table is the working heart: what runs where, which asset it needs, who makes it. Any asset needing a designer gets its own creative brief; this document does not brief individual assets.
- Budget splits media from production. Conflating them is how campaigns end up with ads and nothing to run in them.
- Book the wrap-up review at the start. Campaigns that are never scored teach nothing.
- Use only the numbers, dates and audience facts provided; mark gaps rather than inventing them.

## What I need from you
What you're promoting and the business outcome you want · who it's for · budget and dates · channels you can actually run · what's worked before. Ask me for anything missing before you write.

---
_Made by readywhen. readywhen drafts the brief from your own campaign context: the offer in your docs, the audience you've defined, the dates on your calendar. https://readywhen.ai/campaign-brief-template_