SWOT analysis template · made by readywhen · https://readywhen.ai/swot-analysis-template

SWOT ANALYSIS · [Business or decision name]
Date: [date] · Prepared by: [name]
Question this SWOT answers: [e.g. should we launch X / where do we focus next quarter]

STRENGTHS (internal, working for you)
- [What do customers repeatedly praise?]
- [What do you do faster, cheaper or better than alternatives?]
- [What assets do you have: skills, relationships, reputation, tools?]

WEAKNESSES (internal, working against you)
- [Where do you lose deals or customers?]
- [What depends entirely on one person?]
- [What do you keep putting off?]

OPPORTUNITIES (external, could work for you)
- [What are customers asking for that you don't offer yet?]
- [What changes in your market could you ride?]
- [Which partnerships or channels are underused?]

THREATS (external, could work against you)
- [Who competes for your customers, and what are they doing?]
- [What would hurt if it changed: costs, rules, a key client leaving?]
- [What trend are you hoping will go away?]

SO WHAT (the part most SWOTs skip)
- Top strength to double down on: [...]
- Weakness to fix first: [...]
- One opportunity to pursue this quarter: [...]
- One threat to mitigate now: [...]

SWOT analysis template · made by readywhen · https://readywhen.ai/swot-analysis-template