Marketing plan template · made by readywhen · https://readywhen.ai/marketing-plan-template

MARKETING PLAN · [Business] · [Year or launch]
Owner: [name] · Written: [date] · Reviewed: [quarterly]

1. SUMMARY (write last, 3-4 lines)
Where the business is, what marketing must achieve, the bet.

2. WHERE WE ARE
[The SWOT in brief: what's working for and against you. Do the
SWOT first; it feeds everything below.]

3. WHO WE'RE FOR
[The customer, specifically: who they are, what they're trying
to get done, where they look when they need you.]

4. GOALS (2-3, each measurable)
- [e.g. Leads from 30/mo to 45/mo by December]
- [e.g. Repeat business from 35% to 45%]

5. POSITIONING & MESSAGE
[One sentence: for WHO, we are the WHAT, that delivers WHY-US.
Plus the 2-3 proof points that back it.]

6. CHANNELS (pick few, on purpose)
[Channel] → [why this one] → [what we'll do] → [cost/effort]
...

7. BUDGET & TIMELINE
[Total for the period, split by channel; the calendar anchors.]

8. KPIs (5 max, from your KPI set)
[Metric] → [current] → [target] → [checked monthly]

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THE ONE-PAGE VERSION (often all a small business needs)
Who we're for: [...]  ·  What we promise: [...]
Goals: [2, measurable]  ·  Channels: [2-3, with one action each]
Budget: [amount]  ·  Review: [monthly date]

Marketing plan template · made by readywhen · https://readywhen.ai/marketing-plan-template