Creative brief template · made by readywhen · https://readywhen.ai/creative-brief-template

CREATIVE BRIEF · [Project name]
For: [freelancer / agency / designer] · From: [you] · Date: [date]

THE PROJECT (2-3 lines)
What we're making, and the one job it has to do.

BACKGROUND
[The context the creative needs: who we are, what prompted this,
what exists already (link past work and brand assets).]

OBJECTIVE
[The change we want: e.g. "market-stall signage that stops
footfall", not "a nice design".]

AUDIENCE
[Who this is for, specifically. What they care about, where
they'll see it, what they should feel.]

KEY MESSAGE
[The single thing the audience must take away. One sentence.
Everything else is supporting.]

TONE & LOOK
[3-4 adjectives + links to examples we like and why. Also: what
to avoid, which saves a round of revisions on its own.]

DELIVERABLES & SCOPE
- [Exact outputs: formats, sizes, versions] → [due date]
In scope: [what's included] · Out: [what's not]

PRACTICALS
Budget: [amount] · Deadline: [date] · Reviews: [how many rounds,
who signs off] · Files: [where assets live, where finals go]

Creative brief template · made by readywhen · https://readywhen.ai/creative-brief-template