Cold email follow up sequence · made by readywhen · https://readywhen.ai/cold-email-follow-up-template

THE 5-STEP SEQUENCE (widening gaps: +2 days, +4 days, +7 days, +7 days)

EMAIL 2 · THE MORE-INFO (send 2 days after email 1)
Subject: Re: [original subject]
Hi [name], one thing I left out: [one new proof point, resource
or result relevant to them]. Worth a look if [their goal] is on
your list this quarter. Open to a quick call [day] or [day]?

EMAIL 3 · THE SECOND ANGLE (4 days later)
Subject: [different angle, e.g. their metric or competitor]
Hi [name], different thought: [reframe your offer around a
second pain or outcome]. [One-line proof]. If that's closer to
what matters right now, happy to show you how in 15 minutes.

EMAIL 4 · THE BUMP (7 days later)
Subject: Re: [original subject]
Hi [name], floating this back up in case it got buried. Still
happy to [specific offer]. If now's wrong, tell me when's right.

EMAIL 5 · THE FEEDBACK ASK (7 days later)
Subject: wrong person?
Hi [name], I'll take a hint, but before I go: is this not a
priority, not a fit, or just not landing on the right desk? A
one-word reply helps me stop guessing.

EMAIL 6 · THE BREAKUP (7 days later)
Subject: closing the loop
Hi [name], I'll stop here. If [pain] climbs the list later,
this thread will be waiting. Wishing you a good [season/quarter].

RULES
- One idea per email. Under 120 words. Add something new each time.
- Reply to the same thread (keeps context, keeps you honest).
- 3 to 5 follow-ups total. After the breakup, stop.

Cold email follow up sequence · made by readywhen · https://readywhen.ai/cold-email-follow-up-template