Campaign brief template · made by readywhen · https://readywhen.ai/campaign-brief-template

CAMPAIGN BRIEF · [Campaign name]
Owner: [name] · Runs: [start] → [end] · Status: [planning / live / done]

GOAL (one line)
[The business outcome: e.g. "40 bookings for the autumn workshops".]

OBJECTIVES (2-3, measurable)
- [e.g. 400 landing-page visits from email + social]
- [e.g. 40 bookings at ≥ £120 average]

AUDIENCE
[Who this campaign speaks to, and what they should think, feel
or do differently by the end.]

KEY MESSAGE
[One sentence carried by every channel. Supporting points below it.]

CHANNELS & ASSETS
[Channel] → [what runs there] → [asset needed] → [who makes it]
(Each asset that needs a designer gets its own creative brief.)

BUDGET
[Total] · [split: media / production / other]

TIMELINE
[Prep milestones] → [launch] → [in-flight checkpoints] → [wrap]

KPIs & WRAP-UP
[3-5 numbers that define success] · Wrap-up review booked: [date]

Campaign brief template · made by readywhen · https://readywhen.ai/campaign-brief-template