Sançar Şahin

Sançar Şahin is co-founder and CMO of readywhen. Before readywhen he ran marketing at Typeform, ultimately as VP of Marketing, building its brand and content engine to a global audience. Today he spends his days doing the job the product is built for: running a function inside a growing software company, where commitments get made in meetings, Slack threads and email, and someone has to make sure they actually get done.

He writes here as an operator, not a commentator. Everything he publishes is grounded in the day-to-day of building and marketing a real business: the follow-through, the dropped balls, the tools that promise to help and the ones that actually do. Where a piece reviews products, he has used them; where it takes a position, he says so plainly and shows his working.

His focus is the work senior leaders were never hired for (the chasing, the prep, the closing of loops) and the software trying to take it off their plate: AI chiefs of staff, executive assistants, and the cross-functional execution layer readywhen sits in. He is happy to be told he is wrong; corrections go to hello@readywhen.ai.