Sançar Şahin

Sançar Şahin is co-founder and CMO of readywhen. Before readywhen he ran marketing at Typeform, ultimately as VP of Marketing, building its brand and content engine to a global audience. Today he spends his days doing the job the product is built for: running a function inside a growing software company, where commitments get made in meetings, Slack threads and email, and someone has to make sure they actually get done.

He writes here as an operator, not a commentator. Everything he publishes is grounded in the day-to-day of building and marketing a real business: the follow-through, the dropped balls, the tools that promise to help and the ones that actually do. Where a piece reviews products, he has used them; where it takes a position, he says so plainly and shows his working.

His focus is the work business owner-operators never signed up for (the chasing, the prep, the closing of loops) and the software trying to take it off their plate: AI chiefs of staff, AI assistants, and the follow-through category readywhen sits in. He is happy to be told he is wrong; corrections go to hello@readywhen.ai.